---
title: The wrong end of the switch 2021
description: Exposing the switching behaviours of members under duress during a financial crisis. Discover the key findings from our the wrong end of the switch. Download full paper.
image: https://info.iress.com/hubfs/CAM-3057---APAC-Super-Switching-Report-Design_email_banner_v2.jpg
---

![logo-purple-green](https://info.iress.com/hubfs/Iress%20logos/logo-purple-green.svg)

# The switching behaviours of members in a crisis exposed.

##### Want to know more? Download the key findings from the Wrong End Of The Switch.

**We respect your privacy. **Any personal information collected on this page will be processed in accordance with our [privacy policy](https://www.iress.com/resources/legal/privacy-policy/).

![CAM-3057---APAC-Super-Switching_landing_page](https://info.iress.com/hs-fs/hubfs/CAM-3057---APAC-Super-Switching_landing_page.png?width=860&height=846&name=CAM-3057---APAC-Super-Switching_landing_page.png "CAM-3057---APAC-Super-Switching_landing_page")

### **A joint Iress & Griffith University initiative**

The research uncovered a tripling in switch volumes, with as many as 70% producing a material negative impact on member balances, highlighting three key opportunities for funds:

- Improving access to quality financial education.
- Harnessing technology to positively intervene in member decisions.
- Supporting better access to quality financial advice.

[Download the full paper](https://info.iress.com/thewrongendoftheswitch#body)

![logo-purple-green](https://info.iress.com/hubfs/Iress%20logos/logo-purple-green.svg "logo-purple-green")

Copyright © 2021 Iress. All Rights Reserved. [Privacy Policy](https://www.iress.com/resources/legal/privacy-policy/)  
[iresseducation@iress.com](mailto:iresseducation@iress.com) | +61 (02) 8273 7000

![](https://info.iress.com/hubfs/Iress%20logos/logo-purple-green.svg)

Copyright © Iress 2022. All Rights Reserved. [Privacy Policy](https://www.iress.com/resources/legal/privacy-policy)

[enquiries.au@iress.com](mailto:enquiries.au@iress.com) | +61 (02) 8273 7000``