Advice 2030: The Big Shift

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Get ready for a new world of advice

Brown

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Get ready for a new world of advice

Get ready for a new world of advice

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(Investment Trends, 2023 Financial Advice Report)

Australians have unmet advice needs

11.8 m

The Big Shift highlight #1

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(Rice Warner, Future of Advice, 2020)

in potential extra retirement savings over 30 years

$2 trillion

The Big Shift highlight #2

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More clients could be helped by financial advisers by 2030

486,000

The Big Shift highlight #3

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in potential revenue for advice businesses by 2030

$2.1 billion

The Big Shift highlight #4

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Digital assets and product proliferation

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Riding the green wave
of future investing

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The intergenerational
wealth transfer

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Digital delivery of everything

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The “new”
Australian dream

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Natural disaster and environmental volatility

Discover the kind of advice the world needs

Megatrends reshaping how we plan for the future

1. Australian Productivity Commission, Wealth transfers and their economic effects, November 2021
2. Swfytx, “Australian digital assets survey”, August 2023
3. Swfytx, Australian digital assets survey, August 2023

Advisers will need to balance the use of digital tools to streamline advice with preferences for face-to-face contact for some demographics.


Balancing use of digital tools

Looking ahead, the amount of disruption to investment assets and advice products is unprecedented. Advisers seeking to focus in this area will need to keep abreast of the emergence of non-traditional assets and how this is aligned to their business model and their clients’ financial objectives.

Keeping up with new asset opportunities

Advisers should look to incorporate partnerships across the lifecycle of digital asset ownership and where possible, include integration into digital ecosystems via application programing interfaces (APIs) to enable a seamless customer experience.

Developing partnerships

Due to broadening regulations from Treasury, financial advisers are poised to take a leading role in dispensing advice for digital assets. Advisers should upskill to meet demand for related services, such as new advisory opportunities for security and custody advisory solutions or client support with a rapidly changing regulatory landscape.

Broadening service offerings

What will this megatrend mean for financial advice?

Non-traditional investment products such as digital assets can carry greater risks in terms of market volatility, however it’s clear they are now very much a part of the investment mix. The growing demand in this area calls for investment advice that can guide investors through a myriad of options, while helping to navigate these risks as well as the unique tax implications and regulation they may come with. To support successful investing in digital assets, advice technology will need to evolve to include API integrations that allow for a more holistic approach to diversified portfolio construction.

Within the sphere of traditional advice, product proliferation has exploded in recent years, which is why tools like WealthSolver and RiskResearcher are critical in understanding the best fit for clients. Iress will continue to invest in these tools, as well as expand into new areas to include the broadest possible view of the wealth and insurance landscape.

The Iress view

of investors are interested in investing in cryptocurrency1

29%

The Australian investment landscape has undergone significant transformation over the past three decades. This shift is marked by a proliferation of investment products, driven by a desire for diversification, potentially higher returns, and the influence of technological advancements.

Estimates show that currently 23% of Australians currently own digital assets2. And it’s mostly younger cohorts that are driving this adoption, with over 50% of millennials currently owning or having previously owned cryptocurrencies3. However, these new investment products come with complexities that need to be properly understood - and managed.

Digital assets and product proliferation

1. ASX, Australian investor study 2023
2. ASX, Australian investor study 2023

Meeting client needs for those driven by value investing means advisers will have to engage more empathy to understand unique investment motivations. Advisers must invest in complex due diligence in these instances rather than relying on algorithmic advice recommendations.

Deeply understanding customer ESG goals and priorities


Advisers will have an array of ESG tools, including Generative AI to perform ESG screening, due diligence and portfolio optimisation to support future investing decisions. Advisers must not neglect complex, bespoke due diligence required in instances where more nuanced alignment is needed to customer investment goals.

Segment the customer carefully

Robo-advice models have established themselves as being able to balance social impact with financial goals. While this reduces time and cost, ultimately advisers will need to provide oversight, and segment customers to provide more comprehensive ESG assessments where more bespoke solutions are needed.

Integrating ESG into financial advice software and tools

What will this megatrend mean for financial advice?

Key to this megatrend will be the integration of ESG screening tools into advice technology, to empower advisers - or Australians looking for a more self-service advice option - to effectively make sustainable and customisable investment choices in line with their personal ESG preferences. This may include ESG risk assessment tools, integration of sustainability criteria into portfolio construction, availability of ESG reporting and the use of generative AI to analyse corporate governance data and assess an organisations’ ESG performance.

The Iress view

of investors are actively investing based on ESG principles1

31%

A growing number of investors today want to know where their money is going, and the impact it will have on our people and planet. Once purely a financial decision, our investment choices are becoming more aligned with our values, with 31% of Australian investors today actively investing based on Environmental, Social and Governance (ESG) principles2.

This growing desire for transparency is also driving increased scrutiny of whether investments are adhering to ESG guidelines. Concerns about ‘greenwashing’ have increased since 2021 and have resulted in ASIC intervention. With this green wave of investing only expected to gather pace, what will be needed to help investors make more sustainable investment choices?

Riding the green wave of future investing

1. Productivity Commission, Wealth transfers and their economic effects, November 2021
2. Productivity Commission, Wealth transfers and their economic effects, November 2021

This megatrend represents a requirement to deal with highly intricate family affairs which may be accompanied by intergenerational conflict. Advisers should prepare themselves to simultaneously manage competing interests (e.g., disposal and receipt of housing assets) and transition client care models from one generation to another, whilst shifting advice strategies to suit younger demographics and longer investment horizons.

Seamless advice transition

Financial advisers can leverage new technologies to streamline the wealth transfer process and ensure a fairer outcome for all parties involved. Wealth distribution options, tax optimisation and even digitisation of the estate planning process can improve efficiency and transparency.

Rapidly upskill to use emerging technology for advice

What will this megatrend mean for financial advice?

As wealth changes hands from generation to generation, and even partner to partner, it’s critical that advisers build strong relationships across the family unit. As general practitioners think about ‘cradle to grave’ care, so too must advisers adapt their service offerings to cover the gamut of advice needs from retirement income and aged care, to education on investments, financial literacy and wealth accumulation.

Iress will continue to invest in scenario modelling tools like Xtools+ and Cashflow Visualise, which will become even more important in helping clients visualise different wealth distribution options and tax-efficient strategies across the multi-generational mix.

As we look further down the road, our focus shifts to what a true multi-generational advice software solution should look like - one that allows the broader family unit to be represented, considered and advised in an efficient and effective way.

The Iress view

to change hands annually1

$175bn

Having built hard-fought wealth over decades, a whole generation is now entering retirement en-masse, and priorities are shifting profoundly. Alongside grappling with what retirement means at an individual level, planning for how to support children (and grandchildren) in an ever increasingly complex world has become a major focus.

With over $3.5 trillion set to change hands from one generation to the next2, this is an unprecedented event in our history. But it’s not just the money side of considerations like asset transfer, aged care, income in retirement either - these are emotionally charged topics that need delicate consideration, discussion, and even mediation. So what should advice look like as we face this multi-generational, societal challenge?

The intergenerational wealth transfer

1. Deloitte Access Economics, Tomorrow’s Financial Adviser Survey
2. Investment Trends, 2023 Financial Advice Report
3. Deep Insights Research, “Adviser Technology Needs Report” (2023)

Advisers will need to invest to engage and retain customers who are increasingly using self-service financial products.

Retain self-service customers

Financial advisers need to invest heavily in personal capability to best leverage digital tools to produce better outcomes for clients more cost effectively.

Rapidly reskill

Less onerous requirements for ‘qualified advisers’ may increase competition and entry requirements for providing advice.

Competition from ‘non-relevant providers’


Client segmentation will be important for financial advisers to effectively identify cohorts that require more complex, personalised financial advice.

Careful client segmentation

What will this megatrend mean for financial advice?

We believe that in order to bring more advice to more Australians, technology must evolve at an unprecedented rate to enable more cost-effective mass delivery of financial advice. With the ability to deliver a low-fee alternative to traditional advice, we open the door to those looking for simplified investment strategies and basic financial planning through models such as subscription services, for example.

Iress has been at the forefront of digital advice solutions, underpinned by the power of Xplan. To meet this growing need, we will continue to build on our industry-leading suite of advice tools to support the industry to meet the advice needs across a number of dimensions - as well as leverage emerging technologies to increase efficiency, scalability and personalisation.

The Iress view

of advisers emphasise the important role of technology and automation to expand their capacity to serve more clients1

60%

Life is becoming increasingly complex, and today, approximately 11.8 million Australians have unmet advice needs2. But with the cost of advice out of reach for many, one in four Australians are turning to family, friends or colleagues for advice3. But at what cost?

This megatrend presents a very real and urgent opportunity for technology to fill the advice gap and cater to the millions of Australians who have a simpler set of advice needs, or desire for a more self-service approach. With adviser numbers steadily decreasing in recent years, and Australians becoming increasingly sophisticated and tech-savvy, the delivery of low-cost digital advice at scale presents an exciting prospect for Australians, and the industry.

Digital delivery - of everything

1. Grattan Institute, How we project future trends in home ownership, April 2019
2. Australian Institute of Health and Welfare, Housing Affordability (7 September 2023)

With a growing number of first-time investors seeking low-cost investment alternatives to housing, advisers should adopt the role of ‘coach’ alongside their advice offering. This may include education around investing fundamentals, risk and volatility guidance, market downturns and portfolio diversification.

Market a role as a coach and educator

Advisers should differentiate themselves from low-cost investment platforms by providing personalisation in customer’s digital journeys. Advisers must recognise there will be an affluent minority of customers seeking deeper more sophisticated advice beyond simple housing asset alternatives.

Curate personalised digital customer experiences

Advisers must actively disrupt the kind of financial products they offer to cater for housing asset preferences. For example, the consideration of fractional ownership arrangements or pending client financials, through private treaty with multiple buyers or public investment vehicles.

Develop fractional property investment products

What will this megatrend mean for financial advice?

Vital to supporting the next generation of working Australians will be supporting the delivery of advice in a vastly more scalable way. This will allow younger clients to engage much earlier with simple advice to help them understand and leverage the tools they have at their disposal - superannuation and investing outside of property as foundations of their pathway to wealth. It will also require us to consider very different looking asset mixes (for example ETFs and digital currencies), many of which younger Australians are already investing in, but may sit outside the traditional advice remit.

At Iress, our commitment and focus is on supporting the advice industry with new digital-led advice tech that will allow advice providers to meaningfully deliver advice at scale. We’re also focused on expanding the universe of product and asset connectivity through the market’s leading source of data feeds - IressNet - to support the broader needs of tomorrow’s advice customer.

The Iress view

of 45-54 year olds won’t own a home by 20361

43%

The great Australian dream of owning a home is no longer a reality for many, with housing prices steadily on the rise. Over the past 50 years, home ownership rates have undergone significant changes across age groups. Particularly, young adults aged 25 to 34 have experienced a steep decline in home ownership2.

An increasing number of customers will require financial advice to build wealth through alternative means, while navigating the complexities associated with not owning the principal place of residence, especially in retirement. With 21% of advice customers falling within the 18-35 age bracket, there is a growing need for financial advisers to engage with this younger demographic, and in doing so, advisers will need to adopt strategies that resonate with their financial aspirations and challenges.

The “new” Australian dream

1. Climate Council, Survey Results: National Study of the Impact of Climate-fuelled Disasters on the mental health of Australians, September 2023
2. Climate Council, Survey Results: National Study of the Impact of Climate-fuelled Disasters on the mental health of Australians, September 2023
3. Deloitte Access Economics for the Australian Business Roundtable for Disaster Resilience & Safer Communities (ABR) (2021), Special report: Update to the economic costs of natural disasters in Australia

The literature suggests that those most impacted by natural disasters and environmental volatility are those from rural and remote communities. Advisers should actively engage with communities to improve financial literacy and develop awareness of disaster risk.

Larger presence in rural and remote areas

Research shows natural disasters and environmental volatility can have lasting effects, including impacting asset prices. Advisers should tailor their offering to provide ongoing support for the longer term financial and social costs of disaster such as lost future earnings due to mental health and illness impacts.

Providing advice across the entire disaster lifecycle

Financial advisers must do more than provide simple insurance products. Considerations should be made about how to incorporate individual circumstances into a personalised advice approach, for example, by offering more complex advice regarding eligibility for government incentives, rebates, and tax concessions.

Developing a repeatable natural disaster product

Beyond strategies to minimise disaster risk, Australians need access to investment opportunities that are resilient to natural disasters and environmental volatility. Advisers should focus on testing and refining their understanding of resilient industries and investment opportunities against new and available evidence.

Providing risk mitigation and sustainable returns

What will this megatrend mean for financial advice?

Financial advisers will need to play a crucial role in two key areas: (1) helping clients manage the growing risks of climate change, and (2) navigating what can be a complex and traumatic recovery process following disaster-related damage.

As such, we believe that advisers will need better investment data and tools to develop risk-tolerant portfolios that provide protection against market fluctuations, including those caused by natural disasters. We also believe that the scope of advice must become broader in order to encompass whole-of-life insurance needs of Australians. And to successfully support those clients during the aftermath of a natural disaster, advisers will need better access to government incentives, rebates and tax concessions data so that they can step in and organise their client’s financial affairs and alleviate this administrative burden.

The Iress view

of the population has experienced natural disasters since 20191

80%

With one in three Australians affected by the 2019-20 bushfires, and 80% of Australians having experienced a natural disaster since 20192, climate risk has become a widespread reality for many. And what we once knew to be ‘as safe as houses’ is no longer something that can be taken for granted.

An increased threat of natural disasters close to home calls for the ability to build resilience against what can potentially be a devastating impact to our finances. The annual cost of natural disasters and environmental volatility to the Australian economy is expected to rise from $38 billion to $73 billion by 20603. With these increased risks, what role can financial advice play in helping Australians protect their families, their homes and investments?

Natural disasters and environmental volatility

1. Australian Government, Intergenerational Report, 2023
2. Australian Government, Intergenerational Report, 2023

Advisers will need to balance the use of digital tools to streamline advice with preferences for face-to-face contact for some demographics.

Balancing use of digital tools

The ability to integrate customers’ financial data with other data (e.g., tax or aged care data) will be critical to set advisers apart, with a preference for face-to-face advice delivery among older clients.

High personalisation

Clients will need sophisticated diversification strategies to hedge against sequencing of returns risk from market downturn. Advisers will need to assess risk tolerance with ageing clients to build contingency for a longer retirement and accommodate complex estate planning needs.

Increased product complexity

With superannuation funds stepping into a broader role in providing financial advice, financial advisers should expect to compete with the superannuation industry, or at least, consider their value proposition as separate to the superannuation advice model.

Competing with superannuation

What will this megatrend mean for financial advice?

It’s clear that to meet this enormous demand, advisers will need to increase efficiency to serve more clients. One opportunity to address this is through better data. Under Consumer Data Right (CDR) legislation, we hope to see advisers gain greater access to aged care, tax and healthcare data from the ATO and other key sources, to enable a more streamlined, holistic approach to delivering advice.

The second opportunity is through harnessing better advice tools. As an industry, we need to move quickly to support better retirement income planning and modelling. While our WealthSolver, Risk Researcher and the Xtools suite are the most powerful on the market today, we are also focusing on new initiatives which support retirement income solutions.

The Iress view

of the working population aged 65+ by 20341

23%

Australia’s population is ageing, and over the coming decade, the number of Australians entering retirement is set to explode. With age groups 65-85 years and 85+ years predicted to grow 25% and 50% respectively2, we will see an unprecedented demand for retirement advice.

While living longer may be good news for most, it presents more challenges when planning for retirement. The ability to provide a sustainable income for a phase of life that could last three decades becomes an increasingly complex, yet essential need. With demand for advice on pensions, aged care and superannuation already on the rise, how will this skyrocketing retirement demand be met?

Skyrocketing retirement demand

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The world is changing, and in the next five years, seven megatrends will reshape how we manage our money. Hear from the makers of the report on how these shifts are set to transform financial advice.

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Technology

Specialisation

Business models

Customer

Advisers must decide exactly which customer segments they will target, and shape their offering accordingly.

Customer

Choice 1

Customer

Technology

Advisers must decide whether they will leverage technology to offer low-cost advice delivery, or use it to complement face-to-face interactions.

Technology

Choice 4

Specialisation

Advisers must choose whether to diversify their advice across a range of areas, or specialise in a specific area or customer segment.

Specialisation

Choice 3

Business models

Advisers must decide on a business model that aligns with their growth plans and chosen customer segments.

Business models

Choice 2

Customer

Advisers must decide exactly which customer segments they will target, and shape their offering accordingly.

Customer

Choice 1

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With the industry set to grow to $8.2 billion by 2030, advisers have four key choices to make to maximise competitive differentiation and play to existing strengths, while putting the customer at the centre.

The opportunity for advice

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The Big Shift was prepared by Deloitte Access Economics in collaboration with Iress.

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